lot of talk here in Rochester about the new Bob Lonsberry campaign Ė
Fubo. You can read his column about Fubo and decide for yourself how
you feel about it, if you can even figure out what it means. (Really,
you donít have to be that bright to figure it out) Some people love it, and are buying Fubo stuff, saying the
word and making their own signs, including writing in the dirt on
their cars. Others are pretty angry
about it. They figure itís disrespectful of our president. (Although
nobody seemed to care when our president was GW)
like it, for two reasons. First and for the purpose of full
disclosure, I work for the print company who has set up the web store
for FUBO. You can see the store here at www.fubowear.com.
So my company stands to benefit from the success of Bobís little
venture, and to me thatís great! Not just because Iím an evil
businessman, but also because Iím genuinely concerned about my crew.
Iím not sure if youíve read whatís left of the Business section
in whatís left of the D&C lately, but things are not good out
there in terms of Jobs and the overall economy, and the outlook is
murky at best.
At our t-shirt
company we were in the middle of our annual slow season, and hoping
for things to pick up. We had 1 guy on layoff and if we were like all
the other printing companies out there, we would have had Ĺ our crew
on layoff. But we donít like to do that, weíve had some of our
good people for over 10 years, and most for over 5 years, and we
donít want to put them through that every year, and chance losing
them for that matter. So to keep from laying anyone else off we were
on a 4-day workweek, just to get through a slow season.
The slow season comes every
year, and every year we lose money for almost 8 weeks, but then it
gets busy and we work hard to make it up. But this year is different, this year the whole country/world is experiencing a
downturn like we havenít seen in decades. This year the fear was
that we just might not come out of our slow season, or at least on
time. Normally itís about half way through March when we start to
pick up, but this year is far from normal.
And then came
FUBO, with enough business and busy-work in the first week of sales to
at least temporarily bring us out of that slow season, two weeks
earlier than normal. Back to a 5-day workweek, and a call put out to
our one employee on layoff.
All that from
an idea and a word Ė Fubo.
It was a slow
Thursday and I was sitting at my desk listening to Lonsberry. Without
re-telling his story from the column, Iím the t-shirt guy who
emailed him with the offer that we could make the whole thing happen.
We could do everything right here in Rochester, and host it right out of our
existing web store.
big Internet t-shirt companies do all of the time, only not locally.
Itís expensive to put up a web store, manage it, inventory products
and fulfill orders. So big companies will set you up with a web store
from their site and produce/fulfill the orders for your company or
group. All you have
to do is send in the artwork, pick the products and set the price
points. They do this
at pretty high prices, after youíve added the amount that you want
to make off each product, and they get your customers to their store,
so you can browse their other products. It works out pretty good for
So we decided
to start doing the same type of thing on a smaller scale, only do it
better and offer better price points and a better split for the group
setting up the web store. (As a wholesale printer, we are used to
working off lower margins than most retail web t-shirt stores) We
would benefit by selling some shirts for the group setting up the web
store, But we would also benefit by having their customers come
through our store and browse our other products.
And that was
perfect for this project, because Lonsberry wanted to keep this local.
He wanted the products to be printed locally, and sold out of a local web
store. Because that is what Lonsberry is all about. He supports local
workers at local companies. Even if you donít like Lonsberry, you
have to admit that about him, unless your hate for people with
different opinions blinds you.
So emails were
sent back and forth, and a store was set up, and a week later our
company is doing better than it was the previous week Ė Fubo.
reason that I like Fubo is simple, so Iíll keep it simple. Iím not
a socialist, and I love my freedom that many great men and women paid
the price for. I wonít belabor that, just read my article on state
vodka. Or better yet read a real writer on the subject in Bobís
I donít want
to see our country mortgage itís freedom to save some banks and car
companies. As Glenn Beck said on ďFox and friendsĒ this morning,
ďthe backbone of our country is NOT the financial institutions and
the banks, or even the government, itís the peopleĒ (said with a
good deal of passion) Heís right, and thatís what Bob means by
you donít have to embrace FUBO, and maybe it even offends you. Iím not
exactly sure how I feel about it from that standpoint (Iím not big
on offending people, even by accident), but I know how I feel about it
on two other points. 1.) My crew is working again 2.) Iím not a
good enough for me to say Thanks Bob Ė Fubo!
Bless and Go Patriots!
...Thatís just My